A new federal antitrust lawsuit is taking aim at two of the ski industry’s biggest names, Vail Resorts, Inc. and Alterra Mountain Company. Filed on March 23rd, 2026, in the U.S. District Court of the District of Colorado by DiCello Levitt, Berger Montague PC, and Salahi PC, the case claims the companies use pricing tactics tied to their Epic Pass and Ikon Pass to limit competition and push skiers into buying season passes.
The lawsuit argues that single-day lift tickets are priced so high that customers feel they have no real choice but to purchase a pass despite claims that both options are overpriced. Plaintiffs also say this system has led to overcrowded slopes, long lift lines, and skiers feeling “locked in” for the season. Attorney Greg Asciolla described these issues as the result of “exclusionary conduct,” not normal market forces.
Vail Resorts pushed back, noting it launched the Epic Pass in 2008 with a 60% price drop and cut prices another 20% in 2021, arguing it still offers strong value. The lawsuit is seeking damages for customers and aims to bring more competition back to the ski resort market.
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