The ice cream brand, Haagen-Dazs, is facing a proposed class action over claims that the labels for Coffee Almond Crunch ice cream bars do not accurately portray the actual ingredients. The class claims filed October 13, 2020 allege that Froneri US Inc. misled and deceived consumers regarding the products’ ingredients by using imagery and the product description “coffee ice cream dipped in rich milk chocolate, almonds and toffee” on their front label.

Froneri manufactures, distributes, markets and labels Haagen-Dazs products. The complaint states that when a product advertises on their labels that it is produced with rich milk chocolate that a consumer has the expectation that said rick milk chocolate is made with cacao beans as opposed to vegetable oils as is listed in the product ingredients. The complaint further states that, according to the FDA, chocolate is more at risk for being sullied. The Plaintiff further stated that because of label requirements regulations, consumers should not be forced to look over the ingredient lists in order to determine if the labeling matches.  The proposed class, if approved, would be made up of all New York residents who purchased the ice cream bars during statutes of limitations that apply.

The case is Yu v. Froneri US Inc., Case No. 1:20-cv-08512, in the U.S. District Court for the Southern District of New York.