Privacy Lawsuit Filed Against Chick-fil-A

In a recent proposed class action lawsuit against Chick-fil-A, plaintiffs claim that the company used Facebook’s parent company, Meta, to retarget them for watching video advertisements via Meta’s pixel tracker. Pixel trackers are common practice in the social media advertising spectrum, however, according to this lawsuit, they allege that Chick-fil-A violated the Video Privacy Protection Act (VPPA). The VPPA does not allow personal identifiable information (“PII”) via videos. They allege while common in other types of advertising tracking, the VPPA specifically excludes tracking via video advertisements with the users’ consent.

The lawsuit is Carroll v. Chick-fil-A, Inc., U.S. District Court for the Northern District of California, Case No. 3:23-cv-314.

This blog is intended to provide information to the general public and to practitioners about developments that may impact Oregon class actions.

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Steve Larson

An experienced trial lawyer who handles both hourly and contingent fee cases, Steve has expertise in class actions, environmental clean-up litigation, antitrust litigation, securities litigation, corporate disputes, intellectual property disputes, unfair competition claims, and disputes involving family wealth. Steve regularly represents individuals and businesses in federal and state court and has obtained class-wide recovery in multiple class actions. A veteran practitioner, Steve’s clients value his creative approach to resolving complex litigation matters.


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The information contained in this blog does not constitute legal advice, and does not create an attorney-client relationship. We make no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained in or linked to this blog.